Week 2

Week 2 

Lecture - This week Lecture we learn about 10 essential principles of effective web design. The 10 principles of good web design has its rules such as content, navigation, and visual must all work together to make sure the design have the perfect balance. Collaboration is essential for creating a website. Prior to designing it, a clear purpose must be established to align with the goals. This purpose serves as a blueprint, directing the design and content strategies. Content should be meaningful, with quality defined by its utility, clarity, and ability to direct the audience effectively. Then, lecturer also explain what is SEO. The SEO (Search Engine Optimization) meaning of web design refers to the practice of designing and developing websites with the aim of maximizing their visibility and ranking on search engine results pages (SERPs). This involves various elements such as creating user-friendly layouts, optimizing site structure and navigation, ensuring fast loading times, incorporating relevant keywords, producing high-quality content, and adhering to SEO best practices. Effective SEO-focused web design ultimately aims to attract more organic traffic to the website and improve its overall online presence.

                                  

In addition, lecturers emphasize the significance of visuals in maintaining audience engagement, including photos, illustrations, and other graphics that reflect the brand's identity. These visuals should be of high quality, visually appealing, and cohesive, achieved through the use of clear, color-balanced imagery and graphics. Achieving harmony within the design is crucial for an effective website. Every layout element must complement one another, highlighting the importance of cohesion.

Typography serves as a conduit for ideas. In addition to the text itself, the form and style of letters communicate messages. It acts as an interpreter, transforming the author's concepts into a visual format. Fonts should align with the design's placement and mood. While cursive fonts can enhance headings or ornamental elements, they prove unwieldy for extensive passages of text.

Content refers to the substance or information presented in various forms such as text, images, videos, or audio across different mediums like websites, social media, print publications, and more. It encompasses everything from articles, blog posts, and product descriptions to videos, infographics, and podcasts. The primary purpose of content is to inform, entertain, educate, or engage the audience. Effective content is tailored to its target audience, addresses their needs or interests, and is delivered in a format and tone that resonates with them. Additionally, quality content often includes elements such as relevance, accuracy, clarity, and value, aiming to attract and retain the attention of the audience while ultimately achieving specific goals, whether they be driving traffic, generating leads, or building brand awareness.

Lastly, the lecturer showcased some of their personal design projects completed in collaboration with various companies. These projects included logo designs, webpage designs, and more.

                                  

                                   

                                 

Week 2 

Practical -This week practical lesson lecturer explain about logo and logo type. A logo is a visual symbol or design that represents a company or brand. It serves as a unique identifier and is often used on products, marketing materials, and digital platforms. A logo type, on the hand, is a logo that consists of only text, often stylized or customized to create a distinctive typographic mark for a brand. Both aim to create a recognizable and memorable image associated with a business or organization.

This is the example that lecturer using in the practical class. Lecturer using AB to do the example, Ab is the logo and the name of ah boy is the logo type. Then lecturer ask us to design a own logo design for our studio and do some reference about the logo design. First of all, i would like to design my logo  using typography, as the studio name i using logo type to simplify the design. For example, the logo type name as Thong Xin, i would like to combine the t and the x to my logo become TX studio, and i would like to do simple, clean and quality logo and easy let people know about me. In addition, i also wanted people to have more impression and memorable of my logo, so that i design my logo with simple and recognizable to public.

Lastly, my tagline of my studio is Bring Ideas To Life. Why i using this tagline is because "Bring Ideas to Life" encapsulates the transformative journey from conception to reality. It's a rallying cry for creativity, innovation, and action. This tagline inspires individuals and teams to conceptualize, plan, execute, and refine their ideas. 

This is my research summary of the logo identify. I explaining the ideas that what to apply inside my logo, and what is the message that i want to bring to the public. For the first reference i using Merly logo design as my first references, this logo using the M as the logo type, and the second references is the Gina logo, this logo is doing combination of Gina. Lastly, the third references is tx which is i choose for my logo design, this logo design is  using tx as the logo type and play with the fonts. 

I have chosen two fonts for my logo and logotype, the first typography i using  minion variable concept, which will be redesigned as a typography logo. The second font i using is Myriad logo, because it look fits and overall look nice and simply.