Week 10

Week 10

Lecture 

We are in week 10 of lectures. Today, the lecturer will explain what SEO (Search Engine Optimization) is. SEO is the practice of increasing the volume and quality of traffic to a website or web page from search engines. It is a worthwhile and relatively straightforward effort. Given that Google accounts for 57.8% of all website traffic, understanding SEO is essential. By enhancing these signals to achieve higher rankings in organic search results, SEO can significantly boost traffic, as websites with better rankings tend to receive more visits.

 

                            


       


Today, we are doing a group flip presentation. Each presenter is expected to find and introduce four distinct studios, along with one website that they will showcase. The names of the studios are Web ninja Studio, X work Digital Agency and Brand Soul. These brands operate in the design sector, with most of them specializing in creating websites.








Web Ninja Studio is a creative branding, development, and web design agency based in Malaysia, specializing in KL and Selangor. They focus on designing stunning websites that convert clicks into leads and creating global digital experiences.

As a Malaysian web design company, their mission has always been to cultivate interactive web experiences that excite and inspire. With years of experience, they excel in designing, creating, refreshing, and maintaining websites.



Xwork Digital Agency is a leading digital marketing firm in Malaysia, dedicated to helping businesses thrive online. They emphasize innovation, creativity, and measurable results, providing customized digital marketing solutions tailored to each client's specific needs. Their experienced team excels in SEO, SMM, PPC advertising, content marketing, and web development, staying current with the ever-changing digital landscape. Through a collaborative approach, they deliver personalized strategies that align with clients' goals and budgets. Xwork Digital Agency empowers businesses to effectively leverage digital marketing for growth and success.




Brand Soul, based in the vibrant city of Kuala Lumpur, Malaysia, is a brand strategy design consultancy specializing in brand development, brand strategy and architecture, digital development (including UX/UI, prototyping, web design, and iOS/web applications), public relations (media relations, press releases, and interviews), and content development (storyboarding, animation, and video production).


Practical -

In week 10, we need to build a new website for a client, which requires us to find a suitable candidate. Our objective is to create a new website, regardless of whether the client currently has one. For this project, Yun Xuan and I are working together as a team. As usual, we must gather references before reaching out to a potential client.

Today, our lecturers have asked us to outline the product/service, background information, and introduction. We have found a client, Ichinichi Bakery, who is willing to let us use their brand graphics and content for a new website. Ichinichi Bakery specializes in personalized home-baked cakes available for pick-up or delivery by appointment.

The introduction will include a Welcome page and an About page. The Welcome page will feature a banner, a brief overview of the website, and pictures of cakes. The About page will introduce the bakery and detail their services, such as custom cake orders.









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Week 14

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Week 7

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